Webistree.com is a service of The Norris Group
Getting your business on-line is now an expectation of your customers. Not only in terms of customers wanting to shop from home; but also as a way of locating your business or service. In the past customers would use Yellow Pages, or have a collection of menu's in the kitchen drawer. Now they just type ‘Lumber, Healdsburg’ into a search engine and call (or email) the first or second business on the list.
To determine what type of website you want consider the following questions and answers:-
1. What value do you want to deliver to your customers?A. This will help determine what type of content you want on your site. For example is the purpose of your site to distribute information, or is it to sell actual products. 2. Have you seen any other websites that represent what you want to do?A. Take a look at what’s out there. Pretend you are the customer, Use Google or Yahoo and do a search for your business. You’ll find your strong on-line competitors this way and be able to understand what they are offering – how will you differentiate form them?3. Do you have an existing web site?A. What do you want to do with your existing Web Site, continue to use it and expand the content, start from fresh with a new site? Do you understand what is working and what is not?4. Do you want to change or update the website content - Weekly, Monthly, Never?A. Websites that change often, get more attention from search engines, i.e. it will help your ranking in searches. The more relevant content you supply periodically, the higher up you will appear in search. Of course you don’t want to pay a web developer for every change so you’ll need a choose a web developer that supports active content.5. Do you wish to sell products or service on your site?A. You’ll need a site that supports a shopping cart. A shopping cart allows the customers to click products on your website and store them in a list until they are ready to Purchase.6. Do you want to support credit card payments for purchases?A. If so there are two clear paths. Using PayPal is by far the simplest method. It means your customers need a PayPal account, and PayPal takes a percentage of your sales. Or use a credit card processing service. These link your customers purchase to your bank. To do this your site will have to be validated by a third party and issued an electronic certificate that you are a valid business. 7. Do you wish your customers to interact with your site, i.e through discussion forums or blogs?A. One of the great things about the web today is that you can build on-line communities. Your customers can review your products and share stories or ideas with each other. If your site delivers ever increasing value to your customers, then they will come back!8. Do you wish to market the site yourself, of use a paid marketing service? (Remember, having a website doesn't mean customers will come - it takes work to be listed on Google and Yahoo!)A. You must market your website. People will not stumble upon it. It is a business - it requires marketing. If you don’t want to self market then there are many businesses out there that will help you. They often go under the title SEO – Search Engine Optimization.
This quick video tutorial discusses what is required to get a business up and running on line.
Webistree guides you through the perils of setting up an on-line business - giving your business a solid head start. If you have an existing site, or you want a new site, Webistree brings together all you require, from domain registration, to help with your online marketing strategy.
Topics discussed include:
•what products you want to sell,
• what type of shopping cart system you want to employ,
• how you are going to ship products,
• how your customers will pay for them,
• what security you can guarantee your customers valuable credit card numbers and
• how you want to project your on-line brand to your customers.
• what do you want your shop to look like,
• how would you like your customers to feel when shopping with you
webistree.com
What is e-commerce? It is an abbreviated version of electronic commerce. Today you no longer need to go in to a shop, touch goods, converse with a sales assistant, or even negotiate a bargain. For better or worse, we can now buy most things from home. A complete e-commerce system, allows customer to purchase goods on the web from you.
How does it work? First you need to put your goods on-line, Then you need to give your customers the ability to review the products they are interested in, compare them to others, read reviews about them and ultimately gather the products they require in to a shopping cart.
Next they need to pay for them. Secure On-line server technology needs to be applied to this part of the process to make sure that you and your customers do not become the victims of fraud.
Finally you as the supplier need to be informed when a shipment is due to be processed and ship out your sale to the customer.
The Webistree.com platform makes this easy, with local people always on hand to help and consult you through the shop set-up process.
PayPal is one of the safest ways your new customer can make a payment. They deal directly with PayPal, so new customers know that there hard earned money is not about to disapear in to an Internet Blackhole. It goes to PayPal.
Your customer and you both have to have PayPal accounts, you need to define you are a business with them. Once these are setup transactions are relatively easy. Although the setup process can sometimes be long winded, but it ensures transaction are secure and fraud is minimized.
Setting up a PayPal account is free, and they take a percentage of what you sell. For more information on PayPal visit the PayPal Business Section.
Webistree.com supports PayPal with every shop. Click here to learn how to setup PayPal with your Webistree.com store.
Wedistree.com 315 First Street, Healdsburg, Sonoma County, CA. Serving Healdsburg, Windsor, Geyservile, Santa Rosa and Cloverdale.
Just because you have a web site, doesn't mean the whole world will know of its existence. Most people find what they want on the web by using Search Engines, such as Google and Yahoo. The art, or even science, is to ensure your shop appears close to the top of a search (it's ranking) when a customer searches for a product or service you sell. The Webistree.com platform has been optimized for search engine automated scans (Crawls) used by systems such as Google, as well as providing seamless integration into many Google services, such as maps, Web Master Tools and Analytics. This process is often referred to as Search Engine Optimization or for short SEO.